Field Notes.
What we’re seeing inside live builds, what works, and what we refuse to ship. Written by the people doing the work, not a marketing department.
Why most AI rollouts fail before they ship
It's rarely the model. It's almost always the workflow underneath. A field-level look at what we see go wrong on week two.
The audit is the product. The build is the receipt.
Why we charge for the audit even when clients want to skip to the build - and why they thank us for it later.
Building AI agents that stay in their lane
A short, opinionated guide to scoping agents tightly so they get used in week 4, not deleted in week 2.
The hidden document tax inside your business
Invoices, quotes, contracts, customer files. Most teams pay a 30-40% margin tax in human time before the work even starts.
Voice agents are the new front desk - not a chatbot
A look at where voice quietly outperforms text, and the four use-cases we keep installing this year.
Why we called it Bad Boy Labs
A name with teeth, on purpose. The studio brief, the people behind it, and the kind of work we say no to.