We named it Bad Boy Labs on purpose.
Most AI consultancies sound the same. Same decks, same hedge-words, same “transformation roadmap” you have to read three times to find the bill. We didn’t want a name that lived in that swamp.
Bad Boy Labs is a wink at how we work. Fast. Sharp. Willing to disagree with you. We’d rather build the smaller, harder thing that actually changes how the team works on Monday morning, than dress up a six-month “programme” for a board pack.
The mascot lives in the workshop. The studio is the work.
Six things we say on every project.
These aren’t values on a wall. They’re the filters we use when we choose which projects to take, which to walk away from, and what to ship.
Workshop, not consultancy.
We build. We don't hand you a 60-page deck and bill you for the privilege of reading it.
The audit earns the build.
If we can't see the ROI in week one, we won't scope a build. We'll tell you straight.
Receipts over promises.
Every system we ship comes with a runtime log. You see what it's done, when, and what it saved.
Tools your team forgets aren't tools.
If it doesn't fit how the team already works, we don't ship it. Adoption is the whole game.
Humans on the loop, not in the loop.
AI handles the volume. People keep the judgement. We build the seams between the two.
No bloated rollouts.
Small, sharp builds shipped in weeks. We'd rather install five things that work than promise one platform that doesn't.
Human + AI specialists.
You talk to the people doing the work. There’s no account manager. No junior team writing the deck. The person on the call is the person on the build.
Dil Singh
Runs the workshop. Decides what gets built, what gets cut, and what we say no to. The skull on the door is his idea.
Sully
Keeps the workshop moving. Handles inbox triage, scheduling, client updates, and reminding Dil what he committed to in the last call.
CTO
Coming online soon. Will own the architecture, agent stack, and the integrations that hold builds together.
CMO
Coming online soon. Will own positioning, field notes, and the parts of the brand the founder will not be writing himself.
Head of Sales
Coming online soon. Will run pipeline, qualify inbound, and prep every call so the founder walks in already briefed.
What we build with.
Tool-agnostic but opinionated. We pick the smallest thing that works, integrate with what your team already uses, and don’t add platforms for the sake of it.
- OpenAI
- Anthropic
- Open-source LLMs
- Whisper / TTS
- Vision models
- Custom agents
- LangGraph
- Inngest / queues
- Workflow engines
- HubSpot
- Pipedrive
- Xero / QuickBooks
- Slack / Teams
- Gmail / Outlook
- Next.js + Tailwind
- Retool
- Supabase / Postgres
- tRPC
- Tiny dashboards
- OpenAI Realtime
- Twilio
- Vapi
- Deepgram
- Runtime logs
- Cost tracking
- Quality eval
- Human review queues
If this sounds like the workshop you need.
Two implementation slots open per month. Start with the audit. We’ll tell you straight whether there’s a build worth doing.