We kill thecopy-pasteyour team shouldn’t be doing.
Custom AI systems for B2B teams buried in manual work. One workflow, built in ~14 days. You own it, and it runs without us.
Quotes rebuilt from scratch. Follow-ups that live in someone’s head. Documents copied by hand. We find the work no human should be doing, and automate it properly.
We turn operational drag into working systems.
Most businesses don’t have a strategy problem. They have a system problem. Work is trapped in inboxes. Follow-ups live in someone’s head. Documents get manually copied between tools that should talk to each other. The ops team is spending half its week moving information around instead of doing anything with it.
Find the bottlenecks
We audit how work actually moves through your business - emails, spreadsheets, CRMs, documents, calls, handovers, approvals.
- Workflow audit
- Systems map
- Bottleneck report
Design the AI workflow
We decide where AI should help, where humans stay in control, and what needs to happen automatically.
- AI process design
- Human approval points
- Tool selection
Build the system
We create the agents, automations, integrations, internal tools, and reporting layers needed to make the process work.
- AI agents
- Integrations
- Internal tools
Support the rollout
A system only matters if the team uses it. We help test, refine, document, and improve it after launch.
- Team handover
- Monthly improvements
- Ongoing support
Pick the problem that sounds familiar.
Different businesses, same underlying issue: too much manual work, not enough system. These are the four patterns we install against most often.
The result we build toward.
Not a wall of five-star fluff. One outcome at a time, each killing a different doubt. These are the results we scope every build to hit.
Half an hour of manual work gone from every document — conservatively.They were re-keying every shipping document into Excel, then copying it into their TMS by hand. Now it gets pulled straight from email, extracted, and pushed into the TMS automatically. Members and documents processed have doubled every month for three months straight.
The system was still running in week six — and the team forgot it was new.Most automation dies the moment the consultant leaves. Three months on, ops runs through it daily and nobody asks us to keep it alive.
The audit told us NOT to build the thing we asked for.They scoped a smaller fix worth a fraction of the budget instead. That is the moment we trusted them with everything else.
You won’t get a deck.
You’ll get a system that works.
That skull is painted on the studio wall by hand — it’s real, come and see it. The systems we build are made the same way: into the actual work, no templates, no off-the-shelf package with a strategy label stuck on it. That’s also why we’re not for everyone.
From messy workflow to live system.
Not a course, template, or generic automation package. We work with your team to understand the real process, build the system around your existing tools, and keep improving it until it becomes part of daily operations.
Map the workflow
We map the workflow, interview the right people, review the tools, and identify where time, money, and momentum are being lost.
- Discovery call
- Workflow audit
- Bottleneck map
Design + build
We design and build the AI workflows, automations, agents, integrations, and internal tools needed to fix the problem.
- AI agents
- Automation flows
- Integrations
Ship + train
We test the system with real work, train the team, document the process, and make sure it's actually usable.
- Testing
- Team handover
- Documentation
Tune + extend
Once the system is live, we monitor what is working, tune the workflows, and add improvements as the business changes.
- Monthly review
- Workflow tuning
- New features
What we’ve learned from the workshop floor.
Short, opinionated pieces from inside live builds. No thought leadership theatre. Just what we keep seeing, what works, and what we refuse to ship.
One human. No passengers.
Bad Boy Labs is run by Dil Singh. No account managers between you and the work. No junior handoffs. A bench of AI specialists runs alongside — ops, sales, comms — so the studio moves faster than teams ten times the size. That’s not a limitation. That’s the whole idea.
About the studio →Simple engagements. Serious implementation.
One competent ops hire costs £35k+ a year before they’ve fixed anything. A workflow that pays that back lands between £4k and £8k — once. Most projects start with a focused audit: if we can clearly see the ROI, we scope the build. If we can’t, we’ll tell you before you waste money.
AI Workflow Audit
For businesses that know something is inefficient, but need help finding the highest-value fix.
- Workflow review
- Bottleneck mapping
- AI opportunity report
- Recommended build plan
- Clear implementation quote
System Build
For companies ready to build a working AI-powered workflow or internal system. Most builds land between £4k and £8k. A typical sales admin system runs around £5k. Larger multi-workflow projects scoped on request.
- Workflow design
- AI agents + automations
- Integrations with existing tools
- Testing + rollout
- Team handover
- 30 days of tuning
Studio Retainer
For companies that want an ongoing AI systems partner without hiring a full internal team. £1k tier covers monitoring, tuning, and small improvements. £3-5k tier funds new workflows and agents each month.
- Monthly improvement cycles
- New workflows + agents
- Priority support
- System monitoring
- Process refinement
- Strategic AI support
The questions you’re actually asking.
The doubts that stop most people booking. We’d rather answer them here than dodge them on a call.
Is this just AI hype dressed up as a service?
Fair question — most of it is. We don’t sell models or demos. We sell a working system wired into the tools your team already uses, that does a specific job your team does manually today. If we can’t point to the exact hours it gives back, we don’t build it.
What happens when you walk away — does it break?
It’s built to run without us. You own the system, the accounts, and the documentation. Most automation dies when the consultant leaves because it was built on their secrets. Ours isn’t. The retainer exists if you want us improving it, not because it falls over without us.
We tried automation before and nobody used it. Why is this different?
Because we don’t hand you a tool and leave. We map how the work actually moves, build around your existing process, then test it with real work and train the team until it’s part of the day. A system nobody uses is a failed build — we treat it that way.
Why you over an agency or hiring internally?
No account managers between you and the work. The person who scopes it is the person who builds it, backed by a bench of AI specialists. An agency adds layers; an internal hire costs £35k+ a year before they’ve fixed anything. We fix one thing properly, for a fixed fee, fast.
What if the audit says there’s nothing worth building?
Then we tell you, and you’ve spent a fixed audit fee instead of a five-figure build on something that wouldn’t have paid back. We’ve scoped people down to a smaller fix — or off a build entirely. You cannot lose money finding out.
Still doing it manually?
Let’s end that.
Book the call. Thirty minutes. We’ll show you the one workflow worth fixing first — how the work actually moves, where it gets stuck, and what it’s costing you.
If there’s something worth building, we scope it and ship it. If there isn’t, you’ll know inside the call — and it costs you nothing to find out.