We build AI systemsthat get you customersand kill your admin.
For local businesses and small B2B teams. One system, built around how you already work, live in ~14 days. You own it — it runs without us.
A shop with no website got 39 enquiries in its first month. A supply-chain team stopped re-keying documents by hand. Same method both times: find the one thing costing you most, and build the system that fixes it.
Four systems we build, over and over.
Every business we meet is losing money to one of the same four problems: nobody can find you, leads slip through the cracks, paperwork eats the week, or nobody knows what’s slipping until a customer shouts. We fix them with working systems — not advice.
Get found. Get enquiries.
A website and Google presence built to turn searches into calls, bookings, and walk-ins. This is the build that got a shop with no website 39 enquiries in month one.
- Website + local SEO
- Google Business Profile
- Lead capture
Never lose a lead.
Every enquiry answered, logged, and followed up automatically - no more "I meant to reply to that" revenue leaks.
- AI receptionist
- Follow-up sequences
- Booking + CRM
Kill the paperwork.
Documents read, data extracted, checked, and pushed into your systems - no human re-keying anything. 30 minutes saved per document on a live build.
- Document extraction
- Integrations
- Exception alerts
See what's slipping.
Daily digests, weekly reports, and alerts the moment something stalls - before a customer notices.
- Ops digest
- Reporting
- Early warnings
Real builds. Real numbers.
Not a wall of five-star fluff. One result at a time, each from a real build. Where a client isn’t named yet, their system is still rolling out — the number is real.
Nick — Walk On The Wild Side, Ashford. Month one of his first website: 1,500 visits · 39 enquiries · ~20 new customers
39 enquiries and around 20 new customers in month one — from a shop that had no website.Everything ran through the phone. We built the website and Google presence: 1,500 visits in the first month, 75% of them straight from Google search, plus 8 livestock reservations taken through the site.
Half an hour of manual work gone from every document — conservatively.They were re-keying every shipping document into Excel, then copying it into their TMS by hand. Now it gets pulled straight from email, extracted, and pushed into the TMS automatically. Members and documents processed have doubled every month for three months straight.
The system was still running in week six — and the team forgot it was new.Most automation dies the moment the consultant leaves. Three months on, ops runs through it daily and nobody asks us to keep it alive.
The audit told us NOT to build the thing we asked for.They scoped a smaller fix worth a fraction of the budget instead. That is the moment we trusted them with everything else.
You won’t get a deck.
You’ll get a system that works.
That skull is painted on the studio wall by hand — it’s real, come and see it. The systems we build are made the same way: into the actual work, no templates, no off-the-shelf package with a strategy label stuck on it. That’s also why we’re not for everyone.
From messy workflow to live system.
Not a course, template, or generic automation package. We work with your team to understand the real process, build the system around your existing tools, and keep improving it until it becomes part of daily operations.
Map the workflow
We map the workflow, interview the right people, review the tools, and identify where time, money, and momentum are being lost.
- Discovery call
- Workflow audit
- Bottleneck map
Design + build
We design and build the AI workflows, automations, agents, integrations, and internal tools needed to fix the problem.
- AI agents
- Automation flows
- Integrations
Ship + train
We test the system with real work, train the team, document the process, and make sure it's actually usable.
- Testing
- Team handover
- Documentation
Tune + extend
Once the system is live, we monitor what is working, tune the workflows, and add improvements as the business changes.
- Monthly review
- Workflow tuning
- New features
What we’ve learned from the workshop floor.
Short, opinionated pieces from inside live builds. No thought leadership theatre. Just what we keep seeing, what works, and what we refuse to ship.
Owner-led. No layers.
Bad Boy Labs is led by Dil Singh — the person who scopes your build is the person accountable for it. No account managers, no junior handoffs. A bench of AI specialists runs alongside — ops, sales, comms — so the studio ships at the pace of teams ten times its size. And every system leaves here documented, on your accounts, built to run without any one person. That includes us.
About the studio →Simple engagements. Serious implementation.
One competent ops hire costs £35k+ a year before they’ve fixed anything. A workflow that pays that back lands between £4k and £8k — once. Most projects start with a focused audit: if we can clearly see the ROI, we scope the build. If we can’t, we’ll tell you before you waste money.
AI Workflow Audit
For businesses that know something is inefficient, but need help finding the highest-value fix.
- Workflow review
- Bottleneck mapping
- AI opportunity report
- Recommended build plan
- Clear implementation quote
System Build
For companies ready to build a working AI-powered workflow or internal system. Most builds land between £4k and £8k. A typical sales admin system runs around £5k. Larger multi-workflow projects scoped on request.
- Workflow design
- AI agents + automations
- Integrations with existing tools
- Testing + rollout
- Team handover
- 30 days of tuning
Studio Retainer
For companies that want an ongoing AI systems partner without hiring a full internal team. £1k tier covers monitoring, tuning, and small improvements. £3-5k tier funds new workflows and agents each month.
- Monthly improvement cycles
- New workflows + agents
- Priority support
- System monitoring
- Process refinement
- Strategic AI support
The questions you’re actually asking.
The doubts that stop most people booking. We’d rather answer them here than dodge them on a call.
Is this just AI hype dressed up as a service?
Fair question — most of it is. We don’t sell models or demos. We sell a working system wired into the tools your team already uses, that does a specific job your team does manually today. If we can’t point to the exact hours it gives back, we don’t build it.
What happens when you walk away — does it break?
It’s built to run without us. You own the system, the accounts, and the documentation. Most automation dies when the consultant leaves because it was built on their secrets. Ours isn’t. The retainer exists if you want us improving it, not because it falls over without us.
We tried automation before and nobody used it. Why is this different?
Because we don’t hand you a tool and leave. We map how the work actually moves, build around your existing process, then test it with real work and train the team until it’s part of the day. A system nobody uses is a failed build — we treat it that way.
Why you over an agency or hiring internally?
No account managers between you and the work. The person who scopes it is the person who builds it, backed by a bench of AI specialists. An agency adds layers; an internal hire costs £35k+ a year before they’ve fixed anything. We fix one thing properly, for a fixed fee, fast.
What if the audit says there’s nothing worth building?
Then we tell you, and you’ve spent a fixed audit fee instead of a five-figure build on something that wouldn’t have paid back. We’ve scoped people down to a smaller fix — or off a build entirely. You cannot lose money finding out.
Still doing it manually?
Let’s end that.
Book the call. Thirty minutes. We’ll show you the one workflow worth fixing first — how the work actually moves, where it gets stuck, and what it’s costing you.
If there’s something worth building, we scope it and ship it. If there isn’t, you’ll know inside the call — and it costs you nothing to find out.